Keynote Speaker Bob Galen

bob Galen

Bob Galen is an Agile Practitioner, Trainer & Coach based in Cary, NC. In this role he helps
guide companies and teams in their pragmatic adoption and organizational shift towards agile
methods of working.

Bob has been doing that since the late 1990s, so he’s deeply experienced.
He is the Director of Agile Practice at Zenergy Technologies, a leading business agility
transformation company. Bob is also President and Head Coach at Agile Moose, a boutique agile coaching firm.

He is a Scrum Alliance Certified Enterprise Coach Emeritus (CECem), an iCAgile authorized
trainer, and an active member of the Agile Alliance.

He’s published four agile-centric books: The Three Pillars of Agile Quality and Testing in 2015,
Scrum Product Ownership, 3’rd Edition in 2019, and Agile Reflections in 2012, and
Extraordinarily Badass Agile Coaching in 2022.

He’s also a prolific writer & blogger (at - and and podcaster (at )

Talk type:

Date & Time: Thursday 19:30 PM (CEST time zone)

Connect with Bob:

An Agile Coaches Guide to Showing Your Value

Some of the biggest questions facing Agile coaches today, whether external consultants/contractors or internal employees, Coaches, ScrumMasters, or leaders are;

  • What do you actually do as a coach?
  • What difference are you making? What is your value?
  • How do I measure your impact?
  • Why do I need you as my coach?
  • Do I really need your role in my organization?

Challenging questions to answer, right?

The premise of this talk is that most coaches are fundamentally unprepared to answer these. That is, many of us struggle to communicate our value, while not appearing self-centered or braggadocio.

We will explore how to navigate these value-based questions effectively. We’ll begin with the client entry process and discuss keys for setting up win-win coaching agreements and managing expectations. Next, we’ll explore various approaches for measuring agile coaches, their value, and their impact. While there is no singular metric, you’ll be exposed to many successful approaches. Finally, we’ll talk about the importance of brand building and not being shy or reticent in talking about you, which is a problem for so many coaches.

You'll leave with new ideas, skills, and increased confidence.

Thursday 27 June

Central European Summer Time (CEST) GMT+2
Each session lasts 1 hour

09:00 -10:00 AM (CEST)

Keynote Sandy Mamoli

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Are you Drowning your Autonomy in Good Intentions?

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10:30 - 11:30 AM (CEST)

Charlotte Rawlinson

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Watch your tone! Understanding one’s baseline

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12:00 -13:00 PM (CEST)

Stefan Wolpers


My Top Twelve Worst Agile Anti-Patterns

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13:30 -14:30 PM (CEST)

Alba Charles

alba charles

Start your Scrum Master journal for reflection and career development

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15:00 - 16:00 PM (CEST)

Ali Naderivarandi

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Scrum Master as an organisation anthropologist

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16:30 - 17:30 PM (CEST)

Erik de Bos

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How to measure business value - a pragmatic approach for metrics in a complex environment

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18:00 - 19:00 PM (CEST)

Allen Jellas

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Exploring feedback through Catalyst conversation

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19:30 - 20:45 PM (CEST)

Keynote Bob Galen &

bob Galen

An Agile Coaches Guide to Showing Your Value

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